Recorded live at Bose studios, the goal of Better Sound Sessions was to create something that looked like film and sounded like vinyl to give viewers a multisensory experience. And what better way to dramatize the benefit of the brand’s products than to offer crystal-clear recordings best listened to through a pair of Bose headphones or a Bose speaker?
The series-long campaign featured live streaming of performances, two song-length videos per artist, interviews and behind-the-scenes content, a dedicated section of the Bose website, exclusive events and giveaways, product marketing integrations, and social media posts.
My work included content strategy, creative direction, concepting, copywriting, video production, UX writing, online banners, and social media.