BOSTON CELTICS: RELOADED
Following their NBA championship in 2007-08, the Boston Celtics did not fulfill their quest to win back-to-back titles, due in large part to an injury to star forward Kevin Garnett. To coincide with the start of the 2009-10 season and to evoke the notion that this time they meant business, the “Reloaded” campaign ran across regional TV, radio, digital, print, out of home, and in-game at their home court, TD Garden.
The campaign consisted of a series of TV spots, print, online banners, collateral, and social media.
My contributions included content strategy, concepting, copywriting, video production, print, social media, and online banners.