The project began as simple product placement in an up-and-coming artist’s music video (along with all her social media to promote it). But as long as we were there, why not do more? Why not find the authentic connections between her and us and then tell everyone all about it? Scratch the surface of anything a brand does and you’re sure to find a story there, waiting to be told.
The campaign consisted of a long-form story on Bose.com, a 3-minute biographical video, a 60-second behind-the-scenes cut on the making of her new music video, a 30-second product focused spot, and numerous cutdowns for social media placement. Beyond working with United Masters recording artist Bayli, we also worked with two other United Masters recording artists (Tobe Nwigwe and Brian Puspos) and created the same suite of content for each.
My contributions included creative direction, copywriting, content strategy, video, editorial content, UX copy, online banners, and social media.