With the release of “Star Wars: The Rise of Skywalker,” one of the most beloved stories in the world was coming to an end. Lucasfilm and Disney wanted to send it off right — by giving fans even more of what they love in ways they’d never expect. Enter Bose, with its innovative, audio-first approach to augmented reality, Bose AR. Our mission was to spread the word about the partnership throughout the galaxy. The best part? This lifelong Star Wars fan got to geek out and get paid for it at the same time!
The campaign consisted of a dedicated section of Bose.com that featured a three-minute video illustrating the making of the Bose/Star Wars interactive experience along with a showcase of the limited edition Star Wars edition Bose headphones, plus online banners, social media, and retail displays.
My contributions included creative direction, content strategy, concepting, video production, screenwriting, and UX writing.