WBUR: UR WBUR
When local TV news giant WGBH relaunched its partner radio station as an NPR affiliate, Boston’s longtime all-news public radio station, WBUR, suddenly faced stiff competition. To remind Beantown citizens who the real deal was, we shot all around the city while highlighting the station’s relatively young, hip audience to boot. The messaging was positive and empowering, just like the station’s programming.
The campaign consisted of outdoor, broadcast, print, radio, online banners, and social media posts.
My contributions included concepting, copywriting, video production, screenwriting, online banners, social media, broadcast, radio, outdoor, print.